Amazon recently announced an expansion of its supply chain services, designed to help sellers simplify inventory management, fulfillment, and delivery. The move comes at a time when many businesses, especially e-commerce brands, are struggling with rising shipping costs, limited warehouse space, and global supply chain disruptions.

This development underscores how central logistics has become to retail success. Yet it also raises an important question: Should sellers place their entire supply chain in one provider’s hands, or explore the flexibility and resilience that third-party logistics (3PL) partners can offer?

The new program focuses on extending Amazon’s fulfillment expertise beyond its marketplace. Sellers can expect:

• Simplified storage and distribution within Amazon’s network
• Streamlined final mile delivery to customers
• Reduced operational friction for businesses with limited logistics infrastructure

For many small businesses, this will sound like a strong solution, especially if they sell exclusively through Amazon.

The Limits of an Amazon-Only Model

However, depending solely on Amazon has some clear drawbacks:

• Platform Dependency: Sellers may face restrictions on pricing, branding, or customer data access.
• Single-Channel Focus: Solutions are primarily designed around Amazon, not multi-channel sales.
• Less Customization: Unique needs like kitting, subscription boxes, or specialized product handling often require flexibility outside Amazon’s system.

This is where independent 3PL providers come in.

Why 3PLs Like GLC Distribution Are Still a Smart Choice

At GLC Distribution, we empower sellers to build logistics strategies that go beyond a single marketplace. Whether you use Amazon’s Fulfillment by Amazon (FBA), prefer Fulfillment by Merchant (FBM), or operate across multiple channels, a 3PL partner ensures you stay in control.

Here’s how we help:

• Omnichannel Fulfillment – Integration with Amazon, Shopify, Walmart, and other platforms.
• Nationwide Coverage – 1,000,000+ sq. ft. of warehouse space near key ports and distribution hubs.
• FBA Removals & Storage – Manage excess Amazon inventory with flexible storage solutions.
• Real-Time Visibility – Advanced Warehouse Management System (WMS) for full inventory control.
• Custom Solutions – From subscription boxes to small parcel delivery, we tailor services to your growth.

By partnering with a 3PL like GLC, businesses gain both the scale of Amazon’s reach and the freedom of independent logistics solutions.

Amazon’s announcement highlights how logistics is no longer just a back-office function, it’s a growth driver. While their expanded services will certainly help sellers, relying exclusively on Amazon can limit flexibility.

For long-term success, sellers should consider a hybrid approach: using Amazon’s strengths where they fit but leaning on a trusted 3PL partner like GLC Distribution to reduce risk, expand reach, and optimize the supply chain across every channel.

Ready to scale your business with flexible logistics? Contact GLC Distribution today to explore warehousing and fulfillment solutions built for growth.