B2B vs. B2C Commerce: Understanding the Differences

In the world of commerce, businesses interact with other businesses and consumers in different ways. Understanding the differences between B2B (business-to-business) and B2C (business-to-consumer) commerce is essential for any business looking to succeed in today’s competitive marketplace.  B2B commerce involves selling products or services from one business to another. The transactional nature of B2B commerce is often more complex than B2C commerce, as businesses have … Read More